Full Job Description
Position: Social Media Manager
Company Overview
Welcome to TechNiche Innovations, a leader in technology solutions with a mission to improve lives through innovative digital experiences. Headquartered in Hartford, Vermont, we are committed to delivering outstanding products and services that empower our customers and drive success. As a dynamic and rapidly growing company, we are looking for a talented and motivated Social Media Manager to join our marketing team.
About the Role
As our Social Media Manager, you will play a vital role in shaping the online presence of TechNiche Innovations. You will be responsible for developing and implementing engaging social media strategies that promote our brand and foster meaningful connections with our audience. Your creative skills, analytical mindset, and passion for storytelling will help us navigate the ever-evolving digital landscape successfully.
Key Responsibilities
- Develop and execute a comprehensive social media strategy aligned with our marketing goals and target audience.
- Manage daily social media activities, including content creation, scheduling, and monitoring across various platforms (Facebook, Twitter, Instagram, LinkedIn, and more).
- Create high-quality, engaging content that resonates with our audience, driving brand awareness and customer engagement.
- Analyze social media metrics and generate insightful reports to track performance and improve future campaigns.
- Collaborate with cross-functional teams, including marketing, design, and sales, to ensure cohesive messaging across all channels.
- Stay updated on industry trends, emerging technologies, and best practices in social media marketing.
- Engage with our online community, responding to comments, messages, and reviews to foster a positive brand perception.
- Identify and manage influencer partnerships and collaborations to amplify our brand reach.
- Coordinate with external agencies and vendors as needed for paid social media campaigns.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in social media management or digital marketing.
- Proven track record of successfully growing social media engagement and brand awareness.
- Strong understanding of various social media platforms and their respective audiences.
- Excellent writing, editing, and communication skills with a keen eye for detail.
- Familiarity with social media management and analytics tools (e.g., Hootsuite, Google Analytics, Sprout Social).
- Creative thinking and problem-solving skills, with the ability to work independently and as part of a team.
- Understanding of SEO principles and how they impact social media performance is a plus.
- A passion for technology and keeping up with the latest social media trends and best practices.
Why Join Us?
At TechNiche Innovations, we believe that our employees are our greatest asset. We foster a culture of collaboration, innovation, and professional growth, ensuring that you have the tools and support needed to excel in your career. Some of the benefits of joining our team include:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holiday schedule.
- 401(k) retirement plan with company matching.
- Opportunities for career development and continuous learning.
- A vibrant and inclusive workplace that embraces diversity.
- The chance to work with a passionate team dedicated to making a positive impact in the tech industry.
Location
Located in the heart of Hartford, our modern office offers a vibrant atmosphere and is easily accessible. Enjoy the charm of Vermont while being part of a dynamic team that values innovation and creativity.
Application Process
If you are a motivated and creative individual who thrives in a fast-paced environment, we encourage you to apply for the position of Social Media Manager at TechNiche Innovations. Please submit your resume, a cover letter detailing your relevant experience, and links to your social media profiles or portfolio showcasing your previous work.
Join Us on Our Journey!
Become a part of TechNiche Innovations and help us shape the future of technology through effective social media engagement. We can’t wait to see how your unique skills and experiences will contribute to our mission and success. Apply today and take the first step in elevating your career!